It costs six figures to show up. A fishbowl of badge scans to show for it. The booth is busy, but with whom?

MoVA is your filter.

The game keeps non-buyers engaged and off your reps. General traffic self-selects into the experience: they get brand education, you get their profile and interest data, and they stay busy at stations. Decision-makers skip the game and find a rep on a cleared floor. Both outcomes are wins, and both are measured.

What you walk away with:

• Every visitor is identified, not just scanned: role, interests, and engagement depth.
• Engagement-scored intent signals feed your nurture and scoring engine, and SDRs get the leads that warm up, with context on what they explored.
• You get attribution you can put in front of leadership: booth spend to sales-ready signal.

You built the summit. Sponsors invest alongside you and ask what they got. Can you show what it delivered?

One system covers the full floor.

Multi-stop challenges move attendees across every booth and session, and track each stop. Live dashboard shows which stations are busy as the day runs. Per-sponsor reporting shows each partner the traffic and engagement they received.

What you walk away with.

• Per-sponsor traffic and engagement data becomes the upsell story for next year's packages.
• Session and booth coverage rates give you evidence the floor plan worked.
• Sponsor slots are inventory you price and sell, so the activation can pay for itself.

The challenge is how people enter. What you keep is the data: who engaged, with what, and for how long, per attendee and per sponsor. Badge scans can't show that.

They don't have to. The experience keeps general attendees engaged and shows who did what, so your reps stay free for the people who came to buy.

Off-the-shelf tools rent generic games and count scans. This is a custom-branded system with challenges by audience track, per-sponsor reporting, and a licence you reuse across events. You're buying evidence, not a game rental.

Badge scans tell you who registered. This adds who engaged, with what, for how long, and at which booth. It works on top of your registration, it doesn't replace it.

For hosts: sponsor upsell slots are built to cover the cost, so the activation becomes a revenue line. For booth sponsors: it attaches to the event budget you've already committed, and makes that spend measurable.

Participation is voluntary, which is what makes the data meaningful. At SecTOR 2025, 96% of entrants chose to share their full contact details. Milestone prizes keep momentum, and low traffic somewhere is useful signal too. 

If you need a cheap badge-scan replacement or a one-off swag moment, a $500 game app is the right tool. This is for teams that need to prove what their event delivered.