Events take budget. Proof stays shallow.
Badge data gives names, not interest.
How MoVA Works
Prove what your event delivered.
Three weeks from kickoff to live. One QR code, no app.
A branded game across the floor, a live dashboard while it runs, and the full data report within two weeks.
The proof gap is the industry's problem, not yours.
98%
of B2B teams struggle to justify event spend (Vendelux 2026)
86%
can't attribute ROI (Vendelux 2026)
90%+
cite demonstrating ROI as top events-team priority (Forrester 2025)
Events work. Proving they work is what's broken.
Here's how we fix it.
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One system that covers the floor and captures the evidence.
The experience draws people in. The data is what you keep.
Trusted by
Two ways teams use MoVA
Sponsoring a booth?
It costs six figures to show up. A fishbowl of badge scans to show for it. The booth is busy, but with whom?
MoVA is your filter.
The game keeps non-buyers engaged and off your reps. General traffic self-selects into the experience: they get brand education, you get their profile and interest data, and they stay busy at stations. Decision-makers skip the game and find a rep on a cleared floor. Both outcomes are wins, and both are measured.
What you walk away with:
- Every visitor is identified, not just scanned: role, interests, and engagement depth.
- Engagement-scored intent signals feed your nurture and scoring engine, and SDRs get the leads that warm up, with context on what they explored.
- You get attribution you can put in front of leadership: booth spend to sales-ready signal.
Hosting your own event?
You built the summit. Sponsors invest alongside you and ask what they got. Can you show what it delivered?
One system covers the full floor.
Multi-stop challenges move attendees across every booth and session, and track each stop. Live dashboard shows which stations are busy as the day runs. Per-sponsor reporting shows each partner the traffic and engagement they received.
What you walk away with.
- Per-sponsor traffic and engagement data becomes the upsell story for next year's packages.
- Session and booth coverage rates give you evidence the floor plan worked.
- Sponsor slots are inventory you price and sell, so the activation can pay for itself.
How it works
1. Activate
Badge photo or QR entry. No app, no friction.
2. Engage
Station challenges across booths, sessions, and sponsor stops.
3. Reward
Milestone prizes and a leaderboard sustain momentum.
4. Report
Live dashboard during the event, full data report after.
Voluntary attention is the proof
6000+
cumulative across activations
56 sec
self-directed time per person, 10× the trade show norm
54.5%
of users complete the full journey
Surface the signals you never had.
Every check-in, content view, and minute of attention becomes data you can act on: where to invest, who to follow up with first, and what to repeat next year.
Per-sponsor data
Booth traffic, engagement, captured leads per sponsor
Completion rates
Progress, milestones hit, prizes redeemed
Check-ins
Who visited each station, booth, breakout
Time spent
Engagement time per station and across the event
Content views
Which content held attention
Audience breakdown
Engagement by role and track
Frequently asked questions
Isn't this just a game?
The game is how people enter. What you keep is the data: who engaged, with what, and for how long, per attendee and per sponsor. Badge scans cannot show that.
Will senior guests play?
They don't have to. The activation keeps general attendees engaged and shows who did what, so your reps stay free for the people who came to buy.
Why not a $500 game app?
Off-the-shelf tools rent generic games and count scans. This is a custom-branded system with challenges by audience track, reporting per sponsor, and a licence you reuse across events. You are buying evidence, not a game rental.
We already scan badges. Why add this?
Badge scans tell you who registered. This adds who engaged, with what, for how long, and at which booth. It works on top of your registration, it does not replace it.
We don't have budget for it.
For hosts: sponsor upsell slots are built to cover the cost, and the activation becomes a revenue line. For booth sponsors: it attaches to the event budget you've already committed, and makes that spend measurable.
What if attendees don't participate?
Participation is voluntary, which is what makes the data meaningful. At SecTOR 2025, 119 of 124 entrants chose to share their full contact details. Milestone prizes keep momentum, and low traffic somewhere is useful signal too.
Who is this not for?
If you need a cheap badge-scan replacement or a one-off swag moment, a $500 game app is the right tool. This is for teams that need to prove what their event delivered.
Map your next event in 30 minutes.
Just pick an upcoming event and we'll handle the rest.