Everything your team needs to say yes.
MoVA is the booth engagement layer for cyber events. Attendees scan one QR code and play a branded experience.
Every interaction becomes signal: who engaged, how long, on what. Here is what it costs and how it works.
What it is
A booth engagement layer. Attendees scan one QR code and play a branded experience.
Every interaction becomes signal: time spent, choices made, qualifying answers given.
No app. No hardware. Five minutes of rep training.
What it isn't
Not a badge scanner. Not an event platform. We sit on top of Cvent, Splash, or Bizzabo.
They run the event. We show what happened at your booth.
The experience keeps non-buyers busy at stations, so your reps stay free for the people who came to buy. Both outcomes are measured.
How it works
Scan
A QR code opens the experience. No app.
Play
A one-minute branded experience. The questions inside it are the qualification.
Record
Every choice and every second is captured as they go.
Call
You get a file that ranks who to follow up with first.
What one cyber floor turned out to contain
Four activation formats, one data layer
Every format runs from one QR code, no app, and feeds the same engagement report.
Scavenger hunt
A branded hunt across the event floor. Up to 30 stations, milestone prizes, every check-in tracked.
AI selfie
A branded photo moment attendees share. Opens from QR in the browser, renders in real time.
Immersive transformation
AR that changes the space around the viewer. Through the phone camera, no headset.
AR card
A printed card that carries a 3D experience home. Scan, hover, and the animation anchors to the artwork.
Trusted by
Activation pricing
Every package includes design, build, on-site setup, and the full data report. Customizable packages available.
Single activation
- Design, build, and deployment for one event
- CRM-ready data within one week
- Stays in the backend for low-cost reuse with an active license
Annual package
- Built once, redeployed across your event calendar at a fraction of first build
- License, quarterly refresh, and reporting included
- Priority scheduling for peak season
Enterprise
- Multi-city activation programs
- Volume-based structure
- White Glove service with on-site support
Trusted by field marketing teams at leading North American cybersecurity vendors.
What you walk away with
Every check-in, content view, and minute of attention becomes a row you can act on.
Check-ins
Who visited each station, booth, or breakout.
Time spent
Engagement time per station and across the event.
Content views
Which content held attention and which did not.
Audience breakdown
Engagement by role and track.
Completion rates
Progress, milestones hit, prizes redeemed.
A ranked follow-up list
CRM-ready CSV within one week. Works with HubSpot, Salesforce, and Marketo imports.
The questions your team will ask
How long does setup take?
Timeline starts once scope, creative direction, and final assets are confirmed. We handle the build. You approve the content. Reps need 5 minutes of training on-site.
Will this pass our security review?
It's an attendee-facing web experience. No app install, no badge API dependency, no access to your systems. Compliance annex available on request.
Will people actually stop for it?
The experience is the draw. Average session is 91 seconds of self-directed attention. Nobody spends 91 seconds at a fishbowl.
We already scan badges. Why add this?
A badge scan counts a 2-second swipe the same as a 20-minute conversation. This adds who engaged, with what, and for how long. It works on top of your registration, it doesn't replace it.
How do we get this through procurement?
We work inside your approval process, not against it. Tiered scope options for leadership review, SOWs structured to fit your approval window, and invoicing that works for cost-sharing across field marketers or regions. Compliance annex available for vendor onboarding.
Ready when your team is.
Book a 20-minute walkthrough. Or reply to whoever sent you this.