--- title: "Case study: SentinelOne at SecTor 2026 | MoVA" description: How an AI selfie and live social wall turned 93% of selfie takers into opted-in leads at SentinelOne's SecTor 2026 booth. --- [Book a demo](https://chat.movarts.com) 1. [Overview](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#top) 2. [At a glance](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#glance) 3. [The ask](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#ask) 4. [How it works](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#how) 5. [From visit to lead](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#who) 6. [Frames](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#frames) 7. [At the booth](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#booth) 8. [Who engaged](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#engaged) 9. [On LinkedIn](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#social) 10. [Team](https://www.movarts.com/case-studies/sentinelone-sector2026-internal#team) Case study · SentinelOne at SecTor 2026, Toronto # A selfie people signed up for. SentinelOne wanted its SecTor booth to stand out on a crowded floor and to **turn passing interest into real contacts**. MoVA built a branded AI selfie and a live social wall, played from one QR code with **no app to install**. ![SentinelOne's booth on the SecTor 2026 floor in Toronto.](https://www.movarts.com/hubfs/Case%20Study%20Files/mova-sector26-booth.jpg)SecTor 2026, Metro Toronto Convention Centre 2 show days, October 7 and 84 selfie framesLive social wallOura Ring draws at the booth Two days at a glance ## Almost everyone who took a selfie became a lead. 124 opted-in leads With name, title, company and consent, from 183 booth visitors. 93% selfie to lead Of people who took a selfie, the share who submitted their details. 53 came to the booth 43% of leads walked over in person to pick up swag. Source: MoVA platform data, SecTor 2026, October 7 and 8. Excludes SentinelOne staff. The ask ## Stand out, then follow up. ### Stand out on the floor A booth moment attendees **want to be part of**, with SentinelOne's brand in every photo. ### Turn photos into contacts Every selfie on the wall comes with **a consented lead**: name, title, company and email. ### Bring people to the booth Swag for showing your selfie, and **live prize draws** that give people a reason to come back. How it works ## Scan, pose, join the wall. 1. ### Scan One QR code at the booth opens the experience in the phone's browser. 2. ### Pick a frame and pose Two LEGO designs and two SentinelOne brand frames, each carrying **#S1atSecTor**. 3. ### Join the wall Share your details to post the selfie to the live wall. **This is where the lead is captured.** 4. ### Win Show your selfie for limited-edition swag, and enter the **Oura Ring draws** held live at the booth. ![The SentinelOne logo stand at the booth: Join the Wall for a chance to win an Oura Ring, with LEGO minifigures.](https://www.movarts.com/hubfs/Case%20Study%20Files/mova-sector26-stand.jpg) One of four logo stands at the booth. Three simple steps, one QR code. From visit to lead ## Very little drop-off between the photo and the form. Each step as a share of the 183 people who opened the experience across both days. Opened the experience 183 Took a selfie 131 Chose to join the wall 128 Became a leadname, title, company, consent 124 Came to the booth for swag 53 Source: MoVA platform data. Visitors are counted per browser. What people chose ## Everyone wanted to be LEGO. ![An attendee's selfie inside the SentinelOne LEGO frame with the #S1atSecTor hashtag.](https://www.movarts.com/hubfs/Case%20Study%20Files/mova-sector26-frame-1.jpg) ![Two attendees in the SentinelOne LEGO selfie frame at the booth.](https://www.movarts.com/hubfs/Case%20Study%20Files/mova-sector26-frame-2.jpg) ![SentinelOne LEGO minifigures in a clear display case at the booth, including a Cyber Warrior with a hockey stick.](https://www.movarts.com/hubfs/Case%20Study%20Files/mova-sector26-minifigs.jpg) SentinelOne minifigures on display at the booth. ![Attendees picking LEGO pieces from clear bins to build minifigures at the booth.](https://www.movarts.com/hubfs/Case%20Study%20Files/mova-sector26-build.jpg) Attendees building their own minifigures. **156**selfies taken One frame did most of the work: the **first LEGO design**, with SentinelOne minifigures holding a mug and a basketball. LEGO frame 1**87%** LEGO frame 2**6%** Violet brand frame**6%** Green brand frame**1%** A playful frame outperformed a pure brand frame by a wide margin, and **the brand still appears in every photo.** Source: MoVA platform data, share of selfies taken in each frame. At the booth ## From selfie to handshake in 36 seconds. That's the median time between submitting the form and picking up swag at the booth. The selfie started the conversation; the booth team finished it. 36 s median from lead to booth visit 36 of 53 came to the booth within a minute of their selfie 43% of all leads met the team in person ![Attendees checking their phones in front of the live Oura Ring draw wheel on the booth screen.](https://www.movarts.com/hubfs/Case%20Study%20Files/mova-sector26-draw.jpg) The live Oura Ring draw on the booth screen, held on both show days. ### Selfies taken per hour Day 1, Oct 7Day 2, Oct 8Prize draw Source: MoVA platform data, Toronto time. Who engaged ## Practitioners and decision makers, side by side. **93 companies** were represented, and 20 of them sent two or more people. Titles as people typed them, grouped by keyword: Executive **17** Director **13** Manager or lead **16** Practitioner **63** Student or academic **10** Unknown **5** Source: MoVA platform data, 124 opted-in leads. Company names stay with the client. On LinkedIn ## The booth, carried into their feeds. Attendees posted their SentinelOne selfie under **#S1atSecTor**, in their own words, to their own networks. 21 tapped "Share on LinkedIn" 5 posted their selfie publicly 74 reactions and comments on those posts ### The selfie wall, still live. Everyone who opted in shows up on the wall, and it is still running. [Live 128 attendees chose to join the wall Watch the live wall ↗](https://mova.works/sector-s1/wall/) Source: MoVA platform data and public LinkedIn posts under #S1atSecTor, as of October 12, 2026. Who built it ## Started at Princeton. ![The MoVA team, four people in black MoVA shirts holding VR headsets and controllers.](https://www.movarts.com/hubfs/Case%20Study%20Files/mova-cs-team.jpg) Founded by architects and technologists who design how people move through space. We bring that to the conference floor **to make events playable and measurable**. [in**Sophie Jiang, CEO and co-founder**She was on the floor all day, holding every passcode. Connect with her on LinkedIn.](https://www.linkedin.com/in/sophiemjiang/) ## Make your next event the one you can prove. [Book a demo](https://calendar.google.com/calendar/appointments/schedules/AcZssZ213FRGyrE3Q4MSLkF_ABGChrQQlTvkr_8FowZNEjAOGVmH3d4QS29gvGz1fkuNRQldUlF1wun_) All figures from MoVA platform data for SentinelOne at SecTor 2026, Toronto, October 7 and 8. SentinelOne staff entries are excluded. Visitors are counted per browser. Lead details stay with the client.