--- title: Account Signals Report | MoVA description: Account signals report, full version. Every check-in becomes a topic of interest, ranked for BDR and sales teams. --- Sample report · projected figures Contents [Overview](https://www.movarts.com/account-signals-report#overview) [The handoff](https://www.movarts.com/account-signals-report#path) [01 Field marketing](https://www.movarts.com/account-signals-report#fm) [02 Marketing operations](https://www.movarts.com/account-signals-report#ops) [03 BDR](https://www.movarts.com/account-signals-report#bdr) [04 Sales and channel](https://www.movarts.com/account-signals-report#sales) [Book a demo](https://www.movarts.com/account-signals-report#demo) Account signals report · Sample # From conference floor to BDR call list. Every check-in becomes a topic of interest. The account signals report gives your BDR and sales teams a ranked list, with the topic to open with. **1,400**external attendees **48%**of attendees played **12,300**check-ins **168**finished the whole floor **310**accounts engaged the pavilions The handoff ## How one check-in becomes pipeline. **Engagement** Breakouts, focus rooms, pavilions → **Topic of interest** Signal strength 1 to 3 → **Account signals report** This page and the workbook → 01**Field marketing** Forwards chapters → → 02**Marketing operations** Loads the CRM → → 03**BDR** Calls first → → 04**Sales and channel** Works the account → → **Pipeline** Meetings and opportunities 01Field marketing 02Marketing operations 03BDR 04Sales and channel 01 Share chapter ## Your event, ready to hand off. ### Who gets what | Team | Chapter | What they do with it | Share | | --- | --- | --- | --- | | Marketing operations | 02 | Map fields and set scoring weight | Share with team | | BDR | 03 | Call the ranked list | Share with team | | Sales and channel | 04 | Work buying groups, cross-sell and partner accounts | Share with team | | Leadership and sponsors | 01 | Pipeline influenced and sponsor reach, below | Share with team | **42**accounts opened an opportunity within 90 daysNeeds CRM sync **118**accounts with an open opportunity sent a playerNeeds CRM sync **10**sponsor reports ready to send ### Sponsor reach, per booth Sellable as a sponsor add-on. | Sponsor booth | Unique visitors | Accounts | Director level or above | Share of players | | --- | --- | --- | --- | --- | Engagement by industry Pavilion check-ins by inferred industry. 02 Share chapter ## Every signal lands in the right CRM field. **9**fields ready to map **1**match key: registration ID **100%**of records consented at sign-up ### Suggested field mapping Example field names. | MoVA field | Example CRM field | Use in scoring | Status | | --- | --- | --- | --- | Next step A 30-minute mapping session: confirm field names, then set how much event signals count in MQL scoring. Sample export and engagement tiers | Registration ID | Account | Job level | Topic of interest | Signal strength | Engagement tier | Consent | | --- | --- | --- | --- | --- | --- | --- | | Engagement tier | People | Average stops completed | Average check-ins | Average time on floor | | --- | --- | --- | --- | --- | | Finisher | 168 | 21.6 | 34.2 | 5.1 h | | Deep | 190 | 14.3 | 22.8 | 4.4 h | | Engaged | 154 | 7.2 | 11.5 | 3.6 h | | Light | 160 | 2.4 | 3.1 | 1.5 h | 672 players. MoVA default tiers, replaceable with your lead definitions. 03 Share chapter ## Call these people first, about this topic. **96**people at signal strength 3 **535**people at signal strength 2 **2**handoff deadline, business days ### Today's call list Ranked by signal strength, job level and stops. Names are in the workbook. | Priority | Person | Account | Job level | Topic of interest | Signal strength | Suggested opener | | --- | --- | --- | --- | --- | --- | --- | Next step Log one outcome per call: meeting booked, nurture, or not a fit. That links the event to SQLs. Needs outcome logging Signal strength by topic Strength 1Strength 2Strength 3 04 Share chapter ## Accounts where interest is real. **22**buying groups on site **54**OT cross-sell accounts **214 / 86**direct accounts / partner accounts Buying group: 2+ people from one account, including a Director or above. OT cross-sell: an industrial account that visited the OT Security pavilion. ### Most engaged accounts People per topic. ★ marks signal strength 3. Top 3 accounts highlighted. Next step Buying group: request a group meeting. OT cross-sell: bring in an OT specialist. Partner account: hand to the channel account manager. ## See this report built on your own floor. [Book a demo](https://chat.movarts.com) **Method.** Optimistic projection: 1,400 external attendees, 672 players, two event days, 24 stops, 10 sponsor booths. Session check-ins count only when credited, one session per time slot. Job level and industry are inferred from titles and organization names until registration fields are mapped. Sample report by MoVA Realities. All figures, accounts and people are illustrative.